Everything starts with story.
Story is how we make sense of who we are, where we've been, and what's possible. It's how communities heal, how culture is carried forward, and how change takes root.
The Problem
Grassroots organisations have powerful stories.
But they're often stuck between two broken options.
Video production that looks beautiful but changes nothing. It captures the moment, then sits on a shelf.
Data systems that manage programs but lose the soul. They track outputs, but can't tell you what they mean.
What if you didn't have to choose?
Who We Are
Two capabilities. One purpose.
We are a healing-centred, strengths-based creative and technology partner for grassroots organisations. Story is our through-line.
StoryMotive
The Heart
We create video stories that build belonging, honour culture, and move people to action.
Expression. Voice. Connection. The stories that make communities feel seen.
StoryLogic
The Mind
We build bespoke systems that hold the story — enabling programs to run well, outcomes to be tracked, and impact to be demonstrated with integrity.
Infrastructure. Data. Operations. The systems that honour your logic, not ours.
Together, they form Creative Intelligence.
A complete offering where story drives strategy, and systems serve community.
You might think we make videos.
We do. But that's not where it ends.
StoryLogic emerged because we saw that the stories we created deserved systems that honoured them.
Too often, powerful stories were captured — then lost in broken workflows, disconnected databases, and reporting frameworks that reduced people to numbers.
We realised that if we truly cared about community impact, we couldn't just tell the story. We had to help organisations hold the story — in their programs, their data, their operations.
“Your logic is unique. Your systems should be too.”
Our Foundation
Everything we do is underpinned by GOTO Healing.
It's not a “brand add-on.” It's the operating system behind our creative work, our technical decisions, and our partnerships.
GOTO Healing
Gathering of Traditional Owners — The Operating System Behind Our Work
Underpinned by GOTO Healing methodology, StoryMotive ensures our storytelling is culturally grounded, community-led, and respectful of Indigenous knowledge systems.
Developed in partnership with Native American communities of Turtle Island (Canada and USA) as an international Indigenous collaboration under the framework of the United Nations Declaration on the Rights of Indigenous Peoples.
The Four Pillars
How GOTO Healing shows up in our work
Belonging
Creating inclusive, safe environments
We create culturally safe, human-centred spaces where people can contribute without being reduced to a statistic, a case study, or a "problem."
What this looks like in our work:
- Story processes that prioritise consent, dignity, and cultural safety
- Design choices that reduce shame and increase accessibility
- Systems that allow people to be represented in their wholeness
Independence & Interdependence
Empowering sovereignty
We build with (not for) communities. We respect autonomy and strengthen capability — while recognising that community impact is relational and collective.
What this looks like in our work:
- Co-design that honours community decision-making
- Platforms built around your workflow and governance
- Tools that help teams coordinate and reduce burnout
Generosity
Sharing gifts with humility
We bring expertise, but we don't impose it. We share what we know with humility, and we build in a way that leaves the organisation stronger — not dependent.
What this looks like in our work:
- Knowledge transfer and capacity-building baked into delivery
- Practical systems that teams can run, maintain, and evolve
- Storytelling that gives back to community
Mastery
Building capacity and learning
We believe impact grows when people gain skills, confidence, and clarity. Mastery means strengthening capability over time.
What this looks like in our work:
- Training and learning pathways inside platforms
- Reporting designed to support decision-making, not just compliance
- Continuous improvement loops so programs adapt and strengthen
Truth-Telling & The Shift to Healing
We hold space for truth-telling — because real change requires honesty. But our work is not about centring harm; it's about transforming what has been carried into what can be rebuilt.
From intergenerational trauma to intergenerational healing and resilience.
Honouring lived experience without exploitation
Recognising strength, survival, knowledge, and contribution
Building systems and stories that restore agency, visibility, and belonging